Morgan cars sign lease on 320m2 showroom in one of the Ten Great Buildings in China

Morgan cars in Beijing has a new 320m2 home in the heart of the city, within the Gongti Stadium complex with automotive neighbours Lotus Nyo, Sports Car Club of China and Bentley.

The Workers Stadium (simplified Chinese: ; traditional Chinese: ; pinyin: Gōngrén Tǐyùcháng), often called Gongti or Gong Ti, is a multi-purpose stadium in the Chaoyang District of north-eastern Beijing, China. It is mostly used for football (soccer) matches.[1] The stadium was built in 1959 and was last renovated in 2004 (the concrete structure was strengthened, a new rotating display screen and energy-saving devices were installed). It has a capacity of 66,161 and covers a land area of 350,000 square meters. It is one of the Ten Great Buildings constructed in 1959 for the 10th anniversary of the People’s Republic of China.

Units 79-81: The Morgan showroom

The renovated showroom will be operational from the 1st September 2012. The premises are  currently being modifying from its former use as a shop which sells the official China national team bicycles.

Morgan will be in units 79-81 on the west side of the stadium, where the window allows the display of 3 cars. The Morgan ‘Experience Centre’ will also be accommodated within the showroom. The goal is to display cars, culture and build a Morgan community at the flagship store.

The interior design will be managed by anyScale who also designed the successful Luxury China tradeshow display stand.

 


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