Interview with Matthew Humphries on Morgan DNA

An interview with Matthew Humphries, Head of Design at Morgan Motor Company. Morgan DNA – the honesty with which Morgan uses materials such wood, leather and metals. We believe that Morgan’s have always been engineered in a way that reflects the family values of Morgan. All materials that we use are used in an honest manner.  From my research within Morgan, investigating the 100 years of history of building cars here in Malvern, it was the honesty with which materials are used that stood out. We use wood, for example, in its natural form and only make the wood perform to the boundaries of it’s natural ability. In some cars there is a metal console with a wooden veneer laid over the top – that doesn’t sit well with our definition of ‘honesty.’ Wood can be used for the natural qualities which it possesses and...