Morgan Cars at Auto China Expo 2012

Morgan Cars has confirmed its presence at Auto China 2012. Booth 8B06 – Hall 8B This is the first time that the British car company Morgan Motor Company has exhibited at a trade event in China. The Beijing based authorised dealer has taken a modest size booth with the aim of meeting potential customers and partners for the sales, marketing and distribution of Morgan cars and merchandise. The event will take place in Beijing from 23rd to 27th April and organizers claim the show will attract over 800,000 visitors to the international exhibition center at JingAnZhuang. Press Days 23 April – 24 April Trade Days 25 April – 26 April Public Days 27 April – 2 May Auto Parts 23 April – 27 April To make an appointment with Morgan Cars in Beijing send an enquiry

Morgan Cars to be part of the UK GREAT campaign in Beijing with film star Li Bing Bing

 HM Ambassador Sebastian Wood will host the launch of the UK government’s GREAT campaign in Beijing on 14th May, and has invited Morgan Cars to be there as a fine example of British industry. The guest of honour will be Chinese film star 李冰冰 [Li Bing Bing], the GREAT image Ambassador for the campaign in Beijing who has 13.5 million weibo on-line followers, and who will be one of the official Olympic torch-bearers in Cambridge this summer. During the event, in the iconic setting of the Water Cube at the Olympic Park, guests will have the chance to network and browse stands showcasing high-end British goods and services, as well as hearing from British celebrities and enjoying the best of British music and culture. The campaign has been developed by DCMS on behalf of the Prime Minister, David Cameron MP, working with colleagues at...

The Morgan World Magazine

The Morgan World, a 50 page colour magazine, first published in 2000, devoted to all matters Morgan and is published twice a year. The magazine contains a varied and interesting selection of articles, features and Morgan factory news for each issue. These are drawn from many of the exceptionally keen Morgan owners and enthusiasts around the world who are delighted to share their stories and experiences.    Contained in many issues are articles of a technical nature which are welcomed by the readership who may wish ‘get their hands dirty’ and take the plunge. Numerous contributions from the experienced Morgan Dealer, Melvyn Rutter makes the magazine a great British read and one that once received, usually gets read immediately from cover to cover. For more information please visit For Chinese national who want subscribe please email  

Morgan Motor and OAK Racing place an impressive 6th at the European Le Mans Series Opener

  OAK Racing overcome tough ELMS opener to take sixth at Paul Ricard     1st April 2012. OAK Racing began their European Le Mans Series campaign with a top-six finish at the 6 Hours of Le Castellet in France today in spite of several mechanical problems plaguing the team throughout the race. The driver crew of Jacques Nicolet, Guillaume Moreau and Dominik Kraihamer were forced to overcome an overheating engine, triggered by falling water pressure, to bring the Onroak Automotive-designed and built #24 Morgan 2012 LMP2 home sixth overall. A trouble-free opening stint from Kraihamer initially suggested the team would be in contention for a podium finish. Those hopes were dashed however after the opening round of pit-stops when, following a tactical decision not to change tyres, the Austrian’s pace suffered dramatically as degradation took its toll. An earlier than scheduled second stop saw fresh...

Morgan Cars at Auto China Expo in April 2012

Morgan Cars at Auto China Expo in April 2012

摩根汽车将参加本月下旬在北京举办北京国际汽车展。 这是作为英国汽车厂商 – 摩根汽车第一次确认参加在中国北京举办的国际汽车展。北京的授权经销商预定了一个适中尺寸的展台目的是为开发摩根汽车的市场与销售和建立经销商渠道寻找潜在客户,合作伙伴或其它可能的商业合作。 以下是摩根汽车在此次展会中的展台 (8B06 – Hall 8B): 具有20年以上历史的北京国际汽车展也通常被认为是中国国际汽车展迄今为止已经成功连续举办了11届。中国国际汽车展每2年主办一次,已经被成功的公认为世界上最重要国际汽车展之一。 组委会一直秉承品牌化,国际化的路线,以及致力于建立一个良好的平台以展示中国和外国汽车公司的企业形象。据组织者预计,今年的展会将吸引约80万参观者同比超过去年785600参观者。 中国汽车展也成为国内汽车生产厂家的一个理想的展示本土品牌和自助创新的理想平台。于此同时,英国摩根汽车凭借其悠久的历史和独特的手工制作的豪华轿车,悠久的历史将首次引入中国市场。  

Morgan Cars on display at Luxury China 2012

This year, an eye-catching show will bring global luxury goods to China at the Beijing International Top Lifestyle Brand (Luxury Goods) Exposition, set to be held in the China World Trade Center on June 8-10, 2012. Organized by China’s top chamber, a world-famous luxury marketing council and China’s best exhibition group, the expo will serve as a trade and communication platform for exhibitors and visitors and will also promote the healthy development of the Chinese luxury goods consumption field. As scheduled, the expo will cover some 31 fields such as top sportscars, luxury yachts, private aircrafts, jewellery & watches, valuable gifts, villas & houses, art collections, private lounges, high-class clubs, luxurious travel, noble school and top grade medical institutions among others.    Morgan Cars will be exhibiting the Aero Coupe and Plus 8 models at Luxury China. Jim James, the Managing Director of Morgan Cars Limited (HK), remarked that...

Dr Vince Cable visits Morgan Motor Factory

Morgan Motor Company was pleased to welcome Dr Vince Cable, Secretary of State for Trade and Industry, at the Morgan Motor Company on Tuesday 3rd April. He was interested to discover that the bonded aluminium chassis technology and super form body construction make the Morgan a very lightweight car. Light weight gives good fuel economy as well as agile dynamics. With shortages of petrol in some petrol stations and the continued increase in price of fuel, fuel economy in a sports car is very attractive. Dr Cable met three recent recruits to Morgan’s workforce. Steve Morris, Operations Director, introduced Blake Bishop, two years into his apprenticeship in metal fabrication and welding. Blake’s father, Mick Bishop, has worked for the company for the last nine years. Blake explained to Dr Cable the importance of feeling and handling material as well as understanding the technical properties...


The project aims to develop appropriate technologies to enable magnesium alloy to be used as the primary material in the construction of a body-in-white structure to produce improved structural performance at reduced weight. Magnesium is the lightest structural metal available, 30% less dense than aluminium and is the eighth most abundant elements globally. Due to its inherent properites, use of sheet magnesium for vehicle structural applications will require hot-forming, increasingly being adopted by premium car manufacturers as it can produce larger and more complex panels. Morgan Motor Company intends to provide the initial route to market by adopting the developed technologies on its next generation of premium sports cars. The project consortium will become the basis of a new UK manufacturing supply chain.