MORGAN CARS CHINA LAUNCHES TOURS TO CLASSIC BRITISH MOTORING VENUES AND EVENTS

MORGAN CARS CHINA LAUNCHES TOURS TO CLASSIC BRITISH MOTORING VENUES AND EVENTS

25th May 2015. Morgan Cars China has launched ‘Morgan Tours’ to enable Chinese to visit Britain and to experience the best of British Motoring Culture, Venues and Events. The Classic Car industry, rich in events and commercial opportunities, is a category into which Morgan Tours aims to promote custom travel in partnership with UK venues, established inbound tour operators and British Airways. In 2014 the British Government announced the ‘China Welcome Initiative,’ which includes a target to secure 650,000 Chinese visitors spending £1.1 billion by 2020 across Britain, some of which will be spent in the classic car market via Morgan Tours. Morgan Tours have been launched to offer people who like British motoring heritage, cars and events an entertaining package which can be enjoyed as individuals or as a group. The Classic Car ‘hobby’ in the UK is a GBP4bn (RMB40bn) industry, employing...