Morgan Cars to be part of the UK GREAT campaign in Beijing with film star Li Bing Bing

 HM Ambassador Sebastian Wood will host the launch of the UK government’s GREAT campaign in Beijing on 14th May, and has invited Morgan Cars to be there as a fine example of British industry.

HM Ambassador Sebastian Wood at wheel of Morgan Roadster

The guest of honour will be Chinese film star 李冰冰 [Li Bing Bing], the GREAT image Ambassador for the campaign in Beijing who has 13.5 million weibo on-line followers, and who will be one of the official Olympic torch-bearers in Cambridge this summer.

Li Bing Bing – Chinese film star and GREAT Ambassador

During the event, in the iconic setting of the Water Cube at the Olympic Park, guests will have the chance to network and browse stands showcasing high-end British goods and services, as well as hearing from British celebrities and enjoying the best of British music and culture.

The campaign has been developed by DCMS on behalf of the Prime Minister, David Cameron MP, working with colleagues at the Foreign and Commonwealth Office, UK Trade & Investment, the Department for Business, Innovation and Skills, VisitBritain, and the British Council.



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