Morgan Motor Company 2016 overview

Morgan Motor Company 2016 overview

• Established in 1909, Morgan remains the oldest privately owned motor manufacturer in the world, family owned and British
• EV3 and 80th 4/4 launched at 2016 Geneva Motor Show
• 180 staff are employed at the Morgan factory in Worcestershire, UK
• Morgan produces 850 cars per year, 70% of which are exported around the world
• Newly launched Morgan web shop showcases an ever increasing range of lifestyle and aftermarket accessories

The world famous Morgan cars offer a unique blend of charisma, quality materials, craftsmanship and performance. In this, their 107th year in business, Morgan remains the oldest privately owned motor manufacturer in the world, continuing to coach build traditional British sports cars that are fun to drive and unique within the market place. Customers can choose from one of 3 platforms, a Classic Range sports car, a 3 Wheeler or an Aero. 180 craftsmen and women build 850 Morgans each year, these are sold through 60 of cial Morgan dealers worldwide.

New additions for each of the three platforms are present at this year’s Geneva International Motor Show. Announcements for the Morgan 3 Wheeler range include the launch of the radical new EV3, the rst production electric Morgan. A phase 3 concept vehicle is displayed on the stand, with the rst production vehicles expected in Q4 2016. The launch of the EV3 coincides with the announcement that Morgan will lead a £6m project to develop EV and hybrid vehicles.

Customer personalisation has been further enhanced by the addition of new options on the 2016 petrol 3 Wheeler, all of which are displayed on the Geneva show car. 2016 3 Wheeler options include intricate pin striping, a higher windscreen and brass effect detailing.


2016 marks 80 years of an automotive icon, a British success story and the longest running production car in the world, the Morgan 4/4. To mark this truly unique milestone, the Morgan Motor Company is proud to announce a limited edition 80th anniversary 4/4. Just 80 examples will be produced, each entirely hand crafted and featuring a multitude of new features inspired by the rst cars.


Launched in 2000, the Morgan aluminium platform has continued to evolve, with the new Aero 8 and +8 now bene tting from a stiffer chassis and all new suspension, which deliver a more dynamic and engaging driving experience. An Aero 8 con gurator is now live on the Morgan website and allows customers to visualise their new vehicle before deciding on their individual speci cation. Deliveries of the new Aero 8 commence in April 2016 with the rst 6 months of production already pre sold, a limited number of these models remain. The +8 with new suspension will go into production in September 2016.


As well as the new additions to the model line-up, the 2016 Geneva show stand also showcases the complete Morgan range of vehicles. A varied array of options and speci cations on each show car demonstrate the unique level of personalisation available.

The research and development team at Pickersleigh Road has doubled in size over the past 12 months, allowing Morgan to continually improve models across the range. With a 30 month warranty on all new cars, the proposition of a coach built, hand crafted British sports car has never been more attractive.


A newly launched web shop showcases an ever increasing array of lifestyle and aftermarket Morgan accessories at Future collaborations with leading British designers will be announced throughout 2016, each one exuding the quality and bespoke nature of the cars themselves.

“With model launches and major announcements across the business. 2016 is another big year for Morgan. This year we celebrate our past with the 80th anniversary of the 4/4 and look rmly towards our future with the EV3. Continual improvements throughout our model range also coincide with the growth of our lifestyle and aftermarket product offerings.”

– Steve Morris, Managing Director


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