Morgan car to take part in 2014 Classic Cars Challenge in China

Morgan car to take part in 2014 Classic Cars Challenge in China

Beijing China, 17July 2014 Morgan car China has confirmed today its participation as a corporate sponsor in the upcoming Classic Cars Challenge China (4C) Rally, which is organized by the Classic Vehicle Union of China (CVUC), the local body of the Fédération Internationale des Véhicules Anciens (FIVA). Created in 2011, this annual 4C event is a road competition for international classic cars driving from Beijing to Shanghai during a 12 days Rally challenge. With the slogan “One passion leads to glory”, the 2014 road trip will start from the 9th of October in Beijing, and end in Shanghai on the 21st of October.

This year’s challenge will start in Beijing, cross the richest part of the Chinese cities include Tianjin, Jinan, Zaozhuang, Nanjing, Suzhou and will end in Shanghai, bring a massive wave of excitement across the ancient Chinese territory, and end in Shanghai as the final stop of this journey. Morgan will be sending one car from its Beijing showroom to join this exciting Rally from Beijing. As the initiator, Morgan car China also encourages all of the Morgan’s growing owners in China as well as worldwide to join this road trip.

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Mr. Zong Guian, Executive President of the Classic Vehicle Union of China said: “Morgan not only is a great brand appreciated worldwide; but also a perfect brand that reflects the core mission of our Union. We are glad to see this classic brand on board this year. Through 4C, we hope to strengthen Morgan’s influence on the Chinese territory and to make more people aware of its longstanding history. I believe this partnership is only a beginning, and there will be more occasions for Morgan and the Union to be linked together in the future”.

Mr. Jim James, Managing Director of Morgan car China said, “we are delighted to take this year’sClassic Cars Challengewith CVUC in China, thisRally is an outstanding event to showcase the world’s most valuable antique vehicles to the Chinese enthusiasts. It is natural for a 105 years brand like Morgan to be part of this memorable journeytogether with 20 otherauto brands from all over the world. We call for all of our Morgan global dealers and owners to come and drive with us in one of themost historical countries in the world. I believe together we will bring a marvelous event with a hint of retro yet stylish auto trends to the whole industry.”

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China has been playing a leading role in the global auto market in the past five years, withincreasing interests of investment on classic cars. In 2011, Beijing Poly International Auction Co, a fastest-growing Chinese auction house has sold five antique cars at its spring auction, which was the first such auction in China, and the tendency continues to grow this year.

About Malvern Morgan Cars (Beijing)
Malvern Morgan Cars (Beijing) Co. Limited is the authorized General Dealer of the UK Morgan Motor Company. Incorporated in Beijing in 2012 as a Wholly Owned Foreign Enterprise, Malvern Morgan Cars (Beijing) Co. is a subsidiary of Morgan Cars HK.

About Classic Vehicle Union of China (CVUC)
Classic Cars Challenge China (4C) descends from China Rally of International Classic Cars, an event created in 2011 by Classic Vehicle Union of China (CVUC) with the strong support of the highest international authority in the field of classic cars, Fédération Internationale des Véhicules Anciens (FIVA). Still today, this is the first and only high-end international competition of classic cars in China, and has been acknowledged in the field as the biggest and highest-level “automotive & trends” event in the Eastern part of the world.

Media Contact

Denise Chen
Tel: +86 10 6582 0018

Michela Cera
Classic Vehicle Union of China
Tel: +86 10 6337 0193


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