Beijing – China, 7 December 2015 Morgan Cars China announces the appointment of a Morgan Authorised Service Centre in Shenzhen, south China to be operational from January 2016. Morgan customers in south China will be able to take comfort in the knowledge that their car can be serviced by trained mechanics locally using official Morgan parts. The local partner is the APC Service Centre, which specialises in providing care to high performance cars and also to arranging driver experiences and events.
Since Morgan cars entered China in 2013 with the opening of the showroom in Beijing, customers have been buying the hand built British sports cars from across China. The need for proximity to an Authorised Service Centre to provide after sales support has been growing in s. China, with Morgan cars now being driven in Guangdong and Hong Kong and at events in Hainan.
Jim James, Managing Director of Morgan Cars China said, “The appointment of APC in Shenzhen means that Morgan can provide our customers with 24/7 after sales support on a nationwide basis. In APC we have found a professional team of service technicians as passionate as we are about this 106 year old brand of Great British sports cars and 3 Wheelers.”
APC Service Center (Advanced Porsche Centre) was established in 2013 in Shenzhen and provides after sales support to Porsche owners in Guangdong, and also organises extensive car related events, races and driver experience days on and off the track. Their 2000m2 purpose built facility houses a team of 20 staff, including 4 national award winning mechanics. APC will dedicate a team to Morgan, and will send nominated technicians to Beijing for training, and will hold a stock of Morgan spare parts and accessories.
On signing the Agreement, Managing Director of APC , Eddie Liu said “APC is committed to taking care of existing and new Morgan customers using our fully trained technical team and Morgan approved parts. Our goal is to ensure that each and every Morgan customer is able to experience the pleasure of driving their classic British sports car and 3 wheeler when ever and where ever they want to with complete confidence.”
The s. China facility for service completes the national service coverage for Morgan cars, and lays the platform for sales in the region. Customers will be able to take their Morgan vehicles for servicing to the APC facility, and also to place orders for new cars via an agency agreement with APC. This model has been successful in Europe for brands entering a market, and reflect the need to reassure customers that their vehicles will be cared for under the China warranty regulations providing for 36 months of service at the discretion of the manufacturer.