Beijing China: 6th August 2012. Morgan Cars Limited has agreed a partnership with the San He Group for the marketing of the British handmade sports cars in west China. The agreement means that the two parties will cooperate to introduce the Morgan Motor branded cars in 2012 at two events in Chengdu with a view to establish a permanent showroom and full after sales service facility in Chengdu, the capital of Sichuan Province.
The partnership with San He Group, the largest automotive service and sales organization in south west China, is part of a strategy to extend the access to Morgan cars for potential customers via quality partners with extensive automotive experience. Founded in 1996, the San He Group holds the dealerships for British luxury brands Rolls Royce and Aston Martin therefore the Morgan Motor range of hand built cars is a natural addition to their portfolio.
Founder and Chairman of San He Group, Jason Huang, said, “People are unaware of Morgan’s heritage but it is something which I believe there is a market for. The Plus 8, for example, is a novelty for the Chinese as it bridges the gap between the classic and modern car. The San He experience and extensive network will be used to introduce this 100 year old British brand to the car market in west China.”
San He will work to create private and public showings for the Morgan cars during August and September. On the 25th August existing San He customers and the media will be invited to a private viewing of the Aero Coupe and Plus 8 in Chengdu. The two 4.8L cars will then be on display to the general public at the Chengdu Auto show (2012: 01.09. – 09.09.2012) which in 2011 hosted 400 exhibitors, over 760 vehicles, and some 502,320 visitors.
Jim James, Managing Director of Morgan Cars Limited said, “The management of Chengdu San He Group and I share a common passion for the history, style and performance of Morgan cars. I look forward to working with their team to share with the community in Sichuan province the excitement of driving the last truly British hand built sports car.”
Via the partnership between Morgan Cars and San He Group, potential customers for Morgan cars in west China will have the opportunity to experience the Aero Coupe and Plus 8 with the support of a professional, established organization which understands and appreciates the value of the Morgan heritage, style and performance.
About Morgan Cars Limited
Since 1909 Morgan Motor Company Limited has been hand-building motor cars; it is the oldest privately held motor company in Great Britain. Based in Malvern Hills, the company produces approximately 1,000 units per year made by a workforce of 200. Morgan Cars Limited, a Hong Kong registered company, is the Authorised Dealer appointed in Beijing operating with a WOFE in China with the rights to market, import and sell Morgan Motor Company vehicles and related merchandise.
Tel: +86 10 6582 0018
About San He Group
The San He group was founded in May 1996 and employs over 2,700 staff for the sale and service of motor brands in south west China, operating 3 large dealership complexes in Chengdu with dealerships in Kunming, Chongqing and Guiyang as well 3 of the region’s sub-cities. The San He group represents international automotive brands at the mid level including Infiniti, Toyota, Volvo and Audi, but also has a portfolio of luxury brands including Rolls Royce, Aston Martin and Lamborghini. Within the Shan He group is one of the largest gearbox maintenance centers in China. As part of a commitment to classic cars, the Group also houses a full restoration workshop and possesses one of the largest classic car collections held in China.
Mr Liu Yang
Chengdu Sanhe Group