Beijing China, 3 March 2014. Shanghai Yongda Automobile Group Co.,Ltd has signed a partnership agreement with Malvern Morgan Cars (Beijing) for sales, marketing and service of the British handmade sports cars made by Morgan Motor Company. The agreement means that Yongda Auto will be the SAIC registered dealer of Morgan Motor vehicles, selling and providing customer service of Morgan cars in eastern China.
As an affiliation to China Yongda Automobiles Services Holdings Limited (Yongda Auto 03669.HK) the Yongda Auto Group is a leading passenger vehicle retailer and comprehensive service provider in eastern China, representing a large number of luxury and ultra-luxury auto brands including Bentley, Porsche, BMW, Land Rover, Infiniti, Audi, Volvo, Cadillac and Lincoln.
The Morgan Motor Company is the oldest privately held car company in Great Britain founded in 1909. The range available in China includes the classically-styled 4/4, Plus 4, Roadster and Plus 8 alongside the modern Aero Coupe.
Jim James, Managing Director of Malvern Morgan Cars (Beijing) said, “Shanghai has always been an important market in eastern China for Morgan’s China strategy. We are impressed by the enthusiasm and plans that Shanghai Yongda presented for the Morgan Motor Company brand. We are very glad to share the British car culture that Morgan represents, and to provide enthusiasts in e. China with the experience of hand built sports cars.”
Sales in China, the world’s biggest auto market since 2009, jumped 15.7 percent year-on-year to 17.93 million units in 2013 according to China Association of Automobile Manufacturers (CAAM). Bank of America Merrill Lynch estimates passenger vehicle sales in China will increase by 16% in 2014 and by 15% in 2015.
About Malvern Morgan Cars (Beijing)
Malvern Morgan Cars (Beijing) Co. Limited is the authorized General Dealer of the Morgan Motor Company. Incorporated in Beijing in 2012 as a Wholly Owned Foreign Enterprise, Malvern Morgan Cars (Beijing) Co. is a subsidiary of Morgan Cars HK. https://www.morgan-cars.com.cn
Tel: +86 10 6582 0018
About Yongda Automobile
Yongda Auto (03669.HK) is a leading passenger vehicle retailer and comprehensive service provider in eastern China, and has obtained manufacturers’ authorizations to open and operate a total of 130 outlets for luxury and ultra-luxury auto brands including: Bentley, Porsche, BMW, Land Rover, Infiniti, Audi, Volvo, Cadillac, Lincoln and Morgan.
China Yongda Automobiles Services Holdings
Tel: +852 2850 8163