Over 50 journalists were present as British Ambassador Sebastian Wood CMG unveiled the Morgans at Beijing’s Luxury Expo, launching the brand in China. The result was coverage of the cars in both Chinese and global media, from the British Daily Mail to the Irish Times, USA Today, South African Times Live and the Malaysian Insider. China Daily, Autofan and Chinese Luxury were among others which ran the story. To view a round up of clippings: Morgan cars luxury china 2012 media coverage from EASTWEST Public Relations.
The Luxury China event was a success for Morgan Cars. The first Beijing Luxury Expo saw the Morgan team launch brand new cars as the classic British marque came to Beijing. British Ambassador to China, Sebastian Wood CMG, opened a press conference attended by over 50 Chinese and International Media, leading to coverage being secured in China, the UK, Ireland, South Africa, India and France. Thousands of visitors took interest in the cars on the display booth designed by anySCALE, where Morgan Men pooled from Beijing’s British community were on-hand to answer their questions. The 72m2 space allowed visitors to explore the cars as well as get an insight into the company’s history and production process. See the video below